I heard this definition of procrastination recently, as related to perfectionism.
‘It’s psychologically more acceptable to never tackle a task than to face the possibility of falling short on performance.’
For many I meet, putting together a compelling pitch that succinctly communicates why they do what they do for who is a mighty task.
After all, your pitch is about you, your ability, and your work and its impact, so even for a non-perfectionist the possibility of it falling short on performance would be challenging.
The temptation would be to put it off until you had to pitch.
But the opposite holds true. There is never a better time than now. It doesn’t matter if you have no immediate need to pitch.
Your pitch is a living, breathing document
Your pitch is a living, breathing document, a representation of you that can flex in many directions.
That means once you have the core of it bedded down, your day-to-day challenges, triumphs, and insights will add stories, colour, and depth to it. It’ll grow as you grow.
Your pitch starts work for you the day you start work on it because just getting started on it persuades you there’s less possibility you’ll fall short.
The more you work on it the greater your reassurance, the more convinced you are about why you do what you do, and for whom.
We know that others are attracted to those who have a core belief in themselves and what they are doing. This is the work a good pitch can do for you. No better time to start than now.