Sandy McDonald
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Storytelling coaching & training

For founders, thought leaders and change makers

Why storytelling?

You’re creative people and often the founders of impact businesses or social enterprise.  You’re passionate about the changes you want to make for your people or the planet and the need to get storytelling so you can get your message across clearly to those who you most want to work with.

Or you’re in start up and bootstrapped, just at the very point when getting your story told powerfully is essential to finding the right investment and partners.

Sometimes it’s when you’re sitting in ‘agitated passion’, with an idea not yet a business, but keen to get your story straight on how to proceed.

Over the years, I’ve developed a variety of options to accomodate these needs and ensure that what I have to offer is accessible to all.

The Story Whisperer—150 minute 1×1 coaching

You have a story. It’s all there, just waiting to be ‘whispered’ into existence, crafted, shone and polished to become an irresistable story.  Your story. 

Clarity Works & Story at Work masterclass modules—dip & dive

Eight discrete masterclass modules which explore appropriate business skills and storytelling frameworks, models, and practises. These will help you tell compelling stories and more powerfully communicate your business’s or organisation’s impact, prompting the right action from the right people.  Kicks off on August 4, 2021.  You can download the timeline here.

Changing Stories Membership coaching—16 week program

Designed for founders to gain clarity across a 9 Pillar Platform—core to building business and developing storytelling skills.  As part of this coaching, participants will develop a compelling video script pitch and keynotable founder story.

Next program starts August 6, 2021.  Download the prospectus here.

Story at Work—3 months coaching program

Story at Work is one on one three month coaching program for the more established business founder who sees the value in the stories they have to tell, but is unsure how to bring coherence and craft to their storytelling.  This coaching aims to turn you into a domain expert, whose stories demand attention and command authority in your field.

Connect with me

If you want to find out more about me, how I work and the power of storytelling, these are two ways to connect today.

Call to Clarity—spend an hour with me troubleshooting your most urgent issue

Changing Stories Clan— a facebook community group in which to explore the importance of telling purpose-led stories

I’d be delighted to talk to you further if any of these coaching or training programs fit where you’re at in your business. Please contact me here for a swift response.

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Elizabeth Diacos

Before I joined the Changing Stories membership program, I knew what I was doing in my business, but I couldn’t clearly articulate WHY I was doing it. Being able to explore the principles and purpose underpinning my work in a safe, supportive space has been like finding hidden treasure…it was there all along, I just couldn’t see it!

Sandy embodies thoughtful consideration, gently challenging assumptions and always seeking clarity. It is an honour to work with her. I can see the benefits of applying my new-found understandings to my messaging, to the clarity of the stories I share and to the structure of the book I am writing.

If I am Luke Skywalker in this Hero’s Journey, then Sandy most certainly is Yoda!

Elizabeth Diacos, Career Transition Coaching for Educators.

Tell your story. Save a Life

Musings

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Recent posts

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Tell Your Story. Save a life

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