Entries by SandyMc
The 5 ‘P’ Pillars to great story telling
Story telling and writing as arresting communication for business is mostly accepted marketing lore now. And yet . . . perhaps not so readily accepted is that story telling is a craft, a discipline, and reliant on all the ‘P’s. If your story telling doesn’t emanate from a clear PURPOSE—why you do what you do—it’ll lack […]
Changing stories from despair to hope and action
The changing stories this new year Since the start of 2020, there’s been a literal pall on the refreshed energy one usually associates with New Year. I’ve never been much one for New Year goal setting — many years in which the ebb and flow of business has taken over sometime by late January, leaving […]
Sandy McDonald
Sandy McDonald