The 9 Pillars to telling a compelling founder story
What do you consider when telling your founder story?
Here are 9 pillars worthy of exploration to tell a purpose-led, contextualized story that will draw and hold attention long enough to inspire action.
Purpose & Principles
As a founder WHY (purpose) are you committed to doing HOW and WHAT (principles) you do? Can you articulate this in one sentence?
People & product
Do you have a forensic approach to the people you aim to serve? Are you in their heads? What do they need? How resolved is your offer to solve that need? Is it remarkable?
Positioning & profile
What are you positioning to build your thought leadership? You the expert? Your industry niche? Your business? Each has their own voice.
How do you gather your stories? How do you organize them? What are the themes, topics, key messages? Idea worth sharing?
Hand on heart. Is your founder story compelling? How well does the story convey your value proposition? Do your people listen intently? Do they approach you after they’ve heard it?
Does your story reach the people you want to collaborate with?