My blogging journey began in 2008 when I started a charity called Knit-a-square. It launched a movement now numbering scores of thousands of compassionate people worldwide, and in its tenth year, they are responsible for sending over 1.5 million knitted squares to my aunt in South Africa, to make blankets for orphaned children. The story is told in a TEDx talk.
I fell in love with blogging, reaching out, telling stories, getting responses, and driving activity. It was wonderful. In 2010, I started a blog, Why You Must Blog for obvious reasons! It didn’t get quite the same reaction as Knit-a-square.
Fortune intervened and a wonderful woman called Tea Silvestre reached out worldwide and asked bloggers if they would join her in what she called The Word Carnival. Every month for more than three years, we blogged on a common business theme. It was heaven. Folk read, shared, tweeted and commented on our blogs.
As happens in life, things changed. For some years, I sat on my blog, which I had come to love dearly even though it no longer served its purpose. My professional life was transforming and now it was about stories rather than blogging. I kept the blog, but changed it to Why Your Stories Matter.
Now my business has further evolved. It covers coaching, training, story telling, and speaking. Still the principles remain the same across all of them, clarity, curiosity, coherence, and culture.
I decided that these various offers needed to be housed in one website rather than four, but initially planned to keep my blog on Why Your Stories Matter. Within weeks, I could see that didn’t make any sense from a professional perspective. After all part of the role of a blog, is to bring people into your website to see what else you may have to offer. Why take you elsewhere but here?
Stories matter in all the work that I do. If you are inclined, you can find my old musings here or in the list to the right of my favorite blogs.
Otherwise I look forward to sharing stories, ideas and general world musings with you in the years to come, right here.
- Sandy McDonaldMarshall your insights
- Sandy McDonaldHow to make stories work for compelling communicationDo you solve issues that impact on others beneficially? Here are 8 powerpacked masterclass modules to make your stories work to powerfully communicate it. […]
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