Posts

Storytelling through the ages

What goes round comes round

Decades ago, two people ran a services business. Work was plentiful and based on a need for their expertise. They worked hard and were successful. Back then, clients were clients.  You serviced their requirements and sent them the invoice.  If you did a good job they came back.  If they didn’t, there were others. That’s […]

Contextualized storytelling builds trust

Have you met someone previously unknown to you that you instinctively understand is in touch with themselves and their story?  Within a short time talking with them, have you felt as if you’re already friends? It is remarkable how quickly you can feel a sense of connection and trust. The connection comes from their depth […]