Clarity Works coaching program
Clarity is a beautiful place and intention is a state of mind that compels action.
When you put them together, they create a still place.
It shuts out the noise and shuts up the voice that persuades you otherwise.
It prepares you for the ride.
Then the momentum takes over and the good work begins.
How clarity works for impact business founders
You’re an impact business founder. You solve issues that impact beneficially on others. After decades of working with people like you, I’ve observed all of these situations.
Your intersection of expertise, experience, and worldviews is always unique, but you often express agitated passion. Not surprising, as creativity and innovation conceives the novel, yet untested.
There’s the excitement of starting up or building your business, mixed in with the frustration of a competing to-do list and no time.
You’re caught in a vortex of ideas and suffer from Multiple Possibility Disorder, offering too much in too many variations to different markets.
You can muster massive value, but juggle too much to clearly articulate your purpose and principles.
You know your key messages, but haven’t identified the stories that would carry them to the ears of your people. Unable to employ them, you can’t attract and retain the attention of those you most need to come aboard. You’re abandoned by your ability to otherwise communicate clearly and tell the story.
Agitation obscures clarity. Perversely, it heads for the hills in the face of it. Hauling clarity back into a safe environment in which creativity can flourish and innovation thrives is a collaborative process.
It’s time for a Call to Clarity.
The 9 Pillar Platform
The work I do with you cements clarity through the the 9 Pillar Platform – clarity of purpose, principles, people, product, positioning, profile, processes, partners and pitch.
This experience of clarity sets up your communication marketing strategy, the stories you can tell, the key messages that become your memes. moving you from ambiguity to domain expert in your market.
What we cover
– articulate your purpose Why You Do What You Do For Whom
– identify and leverage your principles
– get clear on your best offer for your ideal client
– develop an outline of your book
– assemble a concise, compelling pitch
– design the right online platform to deliver your message
– develop a clear plan for delivering purpose driven content using your stories
– learn how to connect to your ideal people . . .
To find out more, you can download the brochure or book a Call to Clarity or let’s talk.
What others say
Sandy McDonald has brought to commercial fruition our future digital strategy. While we have had a lot of ideas over a long period of time, it has only been through Sandy’s extensive and insightful process that we have gained clarity and direction.
Her relentless focus on customer value and engagement, coupled with her expert knowledge of the digital environment has delivered a result we could not have achieved on our own. While Sandy’s passion, compassion and good humour combine to make the whole experience a pleasure to be part of. Andrew Donovan Founder, 21st Century Director Managing Principal, Thoughtpost Governance.
Working with Sandy was amazing. She really helped me through a process to find clarity in why I do what I do, and how I could use that motivation moving forward. I also gained a true understanding of the importance of story telling and how it can help me communicate to others. Thank you sandy for this wonderful gift! James Guiliano Business owner, Liberte Karate
Sandy is someone you want to have in your corner when searching for that elusive CLARITY! Sandy coached me over a three month period to help me cut through the fog of my ideas and pin down the ones that contributed the most to my mission to bring Impact Spending to the world.
She pushed me hard but always with great compassion and I left every session feeling energised and with a list of actionable insights. Sandy’s experience as a speaker was also hugely beneficial in helping me script and prepare for an important keynote opportunity to share my message. Matt Perfect, Founder Impact Spending
‘As a successful business owner of 13 years, I needed to redefine my soul purpose of the business in order for me to launch forward into the future with confidence.
It is through Sandy’s guidance and peeling back the layers of what drives me in my life, that I have managed to declutter the thoughts and ideas that have been congested in my brain and find clarity to the marvels in my head.
Formulating strategies to build strength in my principles to move forward for future opportunities has been one of the most inspiring and rewarding journey I have taken so far in my career. ‘ Kerrie Murphy, InFinity Pilates Studio, Melbourne
Sandy McDonald
Sandy McDonald