‘As a business or an organisation, if you take a hard look at your online presence you might note that you’re neither found by those you want to find you, or particularly interesting to those that do.’
Extracted from a blog I wrote in 2010, this was when my business was called Why You Must Blog, which taught people how to blog effectively to find and engage their best clients.
Much since then has changed about how we deliver content, not so much has changed about how well we do it.
It seems to me that folk either shout louder, longer and more often than others (like the Internet Marketers of last decade) or they’re scrabbling about trying to find a way to stand out, which is likely to be transient.
Is there another way to be online, delivering quality content, being read, heard and engaged with?
I believe our content can be more like a warm breeze on a balmy evening, then a torrent, or parade.
It can be persuasive while being gentle, courteous and mindful. It can still be power-packed without being abrasive, divisive or grandstanding.
And it should include story. Why? Because story works and always has. It’s why reading to a child is such a time-honored delight. At heart, we’re all waiting to be told a story. That much has not changed.
Don’t wait to be told a story any longer. Learn to tell them yourself as one of the most powerful components of your communication toolkit. Join me in a Why Your Stories Matter Workshop. To find out more details email me at firstname.lastname@example.org