Impact People Mentoring & Group coaching program
If you can’t tell the story, you can’t attract those who will support the impact you want to make—your followers, clients, partners, and investors.
Next program starts March 4. To register, contact sandy@sandymcdonald.com.
A THREE COURSE PROGRAM
Three discrete courses, Clarity Works, Changing Stories, and Story at Work introduce you to the frameworks and practises required to powerfully communicate your impact across the right offer to the right people, and to prompt action.
What others say
Before I joined the Impact People Program, I knew what I was doing in my business, but I couldn’t clearly articulate WHY I was doing it. Being able to explore the principles and purpose underpinning my work in a safe, supportive space has been like finding hidden treasure…it was there all along, I just couldn’t see it! Sandy embodies thoughtful consideration, gently challenging assumptions and always seeking clarity. It is an honour to work with her. I can see the benefits of applying my new-found understandings to my messaging, to the clarity of the stories I share and to the structure of the book I am writing.
If I am Luke Skywalker in this Hero’s Journey, then Sandy most certainly is Yoda! ELIZABETH DAICOS, Career Transition Coaching for Educators.
COURSE 1: CLARITY WORKS
Over seven consecutive weekly 90 minute sessions, this intimate program explores the core foundational business skills to gain clarity across The Pillar Platform—purpose principles, people, product, positioning and partnership—in order to create a crystal clear value proposition and propel compelling story-based business communication.
Who is it suited for?
Founders of impact business and social enterprises in start up, or who have started, but are still resolving or refining their market and product offerings, and are looking to clarify and solidify their messaging.
COURSE 2: CHANGING STORIES
Working toward storytelling mastery, over three intense storytelling masterclasses. It introduces a storytelling model to learn the art and craft of storytelling. The training includes access to over two hours of video pre- training material and workbooks on the context for storytelling.
Who is it suited for?
Any not for profit professional, thought-leader or impact founder entrepreneur involved in change-making who wishes to learn the craft of storytelling to dramatically improve their communication.
COURSE 3: STORY AT WORK
Over four consecutive weeks, participants develop and craft a contextualized, story-based founder story or keynote to communicate the key messages for their business, and an extrapolated pitch culminating in a three minute presentation.
Who is it suited for?
Any not for profit professional, thought-leader or impact founder entrepreneur involved in change-making to learn or improve on how to craft and present a compelling, story-based presentation, keynote, talk or pitch.
COURSE DETAILS AND SPECIFICATIONS
Download the prospectus or contact me (sandy@sandymcdonald.com) to register for the 2021 program starting March 4 2021.
Sandy McDonald has a way of believing in you and your stories so that you believe in you and your stories too. Having Sandy as a mentor in the Impact People program has supported me with more clarity, direction, sense of self and purpose with my work that I am actually amazed at what I had within me…Sandy has such tales of wisdom to share in such a way to uplift, inspire and illuminate what’s possible in yourself. KAREN THOMPSON, Founder Activate Wellbeing, and Wise Women Rising.
I took part in an online course, Changing Stories, delivered by Sandy McDonald, and not only really enjoyed it, but found it of great value – both personally and professionally.
Through excellently delivered videos, online group discussions and exercises, Sandy gave us an understanding of the science of storytelling and why story is so powerful as a means of communicating clearly and coherently to build trust, understanding, collaboration and, ultimately, to bring about change.
As a group we explored our ‘Why’, our purpose, and learnt to craft compelling stories to communicate our messages, values and experience. We learnt to mine our lives for the stories that have shaped us. My antennae are finely tuned to story: now I’m hearing stories everywhere. Since doing the course, I’ve been inspired to capture not only my stories but to note down others that resonate with me. Never has there been a better time to explore story as a means of achieving positive change. Highly recommended. CHARLOTTE FRANCIS, Grant writer
Story telling is the new black and as an educator/facilitator and social advocate I was acutely aware of my need to skill up in this area… and this was the ideal course to enable this. Sandy is a skilled teacher and of course – story teller- who effortlessly blended stories into a well structured workshop. I left the day with an architecture and as importantly, the confidence to take the next step. Highly recommended workshop. Thanks Sandy MARIA SIMONELLI, Telco
My eyes have been opened to the under-recognised power of story to influence and excite. It has changed the way I communicate through all means, whether this be in patient interactions, teaching, presentations, social media or grant applications. Story-power is a tool that can deeply enrich understanding and empower change; quite possibly my secret key to success! DR ADA CHEUNG, The University of Melbourne
Sandy is great to work with and creates a wonderful environment that lets the stories flow out of you, even ones that you didn’t know were there. She then shows you how to harness these stories and apply them to a purpose. A really great day that makes you more aware of your own capabilities. It really solidified for me that I’m on the right track to do what I want to do. Thanks Sandy! KIMBERLY HENMAN, Victorian Farmers Federation
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Sandy McDonald
Sandy McDonald