Story as arresting communication for business today is mostly accepted as marketing lore.
And yet . . . perhaps not so readily accepted is that storytelling is a craft, a discipline, and reliant on all the ‘P’s
—purpose, principles, people, product, positioning, proposition, and partners.
If you’d like a Call to Clarity to find out more, let’s chat. And, please join us in the Changing Stories Community. I’d love your company
How we uncover and weave your story
CLARITY WORKS—3 month 1 x 1 coaching
Clarity Works—is a business coaching course impact for you as a founder and entrepreneur to gain clarity on why you do what you do for whom as a muslin-fine filter for all your business activity, and fundamental to impactful storytelling.
“Sandy McDonald has brought to commercial fruition our future digital strategy. While we have had a lot of ideas over a long period of time, it has only been through Sandy’s extensive and insightful process that we have gained clarity and direction.
Her relentless focus on customer value and engagement, coupled with her expert knowledge of the digital environment has delivered a result we could not have achieved on our own. While Sandy’s passion, compassion and good humour combine to make the whole experience a pleasure to be part of. ” Andrew Donovan, Founder, 21st century Director, Managing Principal, Thoughtpost Governance.
THE STORY WHISPERER—150 minute 1 x1 session
You have a story. It’s in your head, wound around everything that you are, do, believe in, love, feel passion for, have achieved, and want to achieve.
It’s weaves through the people you’ve worked with, and the people you’ve yet to meet, your clients, and partnerships.
It’s in what you’ve learned through your challenges, struggles and set backs. It’s in the intersection of your experience, expertise and skills. It manifests most powerfully in the insights you’ve gained through these intersections, and the application of them in your work.
It’s all there, just waiting to be ‘whispered’ into existence, crafted, shone, and polished to become an irresistable story. Your story.
If you want your story whispered, LET’S TALK, or you can download the brochure HERE
Sandy McDonald —provides a thought-provoking keynote which demonstrates WHY storytelling has the power to engage, connect and boost recall. The masterclass shows participants HOW.
To engage Sandy for your conference or event, to keynote or conduct a masterclass in storytelling, contact her HERE
Sandy captured the hearts and minds of almost 1000 people, shared a deeply profound message and ended with a standing ovation any professional speaker would be proud of. Jon Yeo, Convenor, TEDxMelbourne re TEDx Melbourne 2014
Excellent session. Best of the conference. Presenter was very passionate and a good fit for the conference. Participant: CPA Conference 2019, PowerPitch: How to ensure prospective clients sit up and take notice of you
CHANGING STORIES GROUP COACHING— 16 week program
In a unique approach to working with you to maximise your thought leadership and change-making success, we work through a series of masterclasses to build foundational business communication and storytelling skills—Focus your story lens, Love your people, Unpack your value, Marshal your insights, Model your proposition, Master storytelling, Perfect your pitch and Powerfully present.
For more details of the next start date lets talk, or you can download the prospectus HERE
“Before I joined the Changing Stories membership program, I knew what I was doing in my business, but I couldn’t clearly articulate WHY I was doing it. Being able to explore the principles and purpose underpinning my work in a safe, supportive space has been like finding hidden treasure…it was there all along, I just couldn’t see it! Sandy embodies thoughtful consideration, gently challenging assumptions and always seeking clarity. It is an honour to work with her. I can see the benefits of applying my new-found understandings to my messaging, to the clarity of the stories I share and to the structure of the book I am writing. If I am Luke Skywalker in this Hero’s Journey, then Sandy most certainly is Yoda!” Elizabeth Diacos, Career Transition Coaching for Educators.
CLARITY WORKS & STORY AT WORK—Dip & dive masterclasses
Put your stories to work and build a better world. Explore clarity, foundational business and storytelling skills through eight module masterclasses—Focus your story lens, Love your people, Unpack your value, Marshal your insights, Model your proposition, Master storytelling, Perfect your pitch and Powerfully present.
Each module masterclass will be conducted four times from August-November 2021. You can dip and dive, to select which modules suit you, or order them in a block.
Come and join us to put your stories to work and build a better world. Download the brochure HERE
‘The program was such an eye opener for me! I came into it with a clear idea of what I was doing and why, yet Sandy helped me to further sharpen, grow and strengthen my message through storytelling. Her insights and ability to dig through waffle to find clarity is so refreshing and so powerful. I’m walking away knowing exactly who I need to talk to, what to communicate, and most importantly, with the confidence that I have something important to say.’ Grace O’Hara, founder, Small Fires