Entries by SandyMc

The 5 ‘P’ Pillars to great story telling

Story telling and writing as arresting communication for business is mostly accepted marketing lore now.  And yet . . . perhaps not so readily accepted is that story telling is a craft, a discipline, and reliant on all the ‘P’s. If your story telling doesn’t emanate from a clear PURPOSE—why you do what you do—it’ll lack […]